the Sooz (furikku) wrote,
the Sooz
furikku

Minx died. I know, it is shocking

So like half of you already know all this and can probably scroll past to posts that are more insightful and up-to-date.

For the rest of you, who may or may not have been aware of Minx.

Um, it's dying. Because DC apparently sucks at proper marketing.

See, it was supposed to be something to connect with the manga-reading girl audience, and the YA lit crowd. Both of which are pretty good markets.

However, the folks in charge didn't bother checking to see WHICH manga and YA stuff was ultrapopular, and just went with vague and bland "chick flick" style stuff. There were some really good books, but for the most part it was about as exciting as melba toast. And in almost every place I've seen 'em sold, they were STILL being sorted into the "graphic novels" sections- which most YA and manga readers are skipping over- rather than where their intended audiences would find them.

The moral of the story is: if you want an audience to read your books, you should probably market in the direction of that audience. Otherwise, you're just going to get the teensy dregs of people like me who are looking for "Pictures, words, and panels." And we do not make up a very big audience.
Tags: comics meta
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